Magnum nets one million fans
Magnum’s Facebook page gained more than a million fans in just five months after launching in 20 countries in February 2011.
The pleasure icon
The indulgent ice cream brand’s Facebook page(Link opens in a new window) is devoted to celebrating pleasure in all its forms, and invites fans to share their views on Magnum and their own ideas about a variety of decadent delights.
Alper Eroglu, Magnum Brand Development Manager, said: “We want to be the pleasure icon on Facebook – the place where pleasure-seekers go to share their latest indulgences and find out about new ones.”
The page links to the groundbreaking Magnum Pleasure Hunt(Link opens in a new window) , an online game which took the internet by storm earlier in 2011 by allowing the character to leap across luxury brands’ websites.
Magnum's passion for fashion
The Facebook hub also keeps Magnum fans posted with the brand’s news. Recent headlines include a US competition with the Polyvore high fashion blog where the prize was a chance to attend a glittering film premiere in New York.
Another big story was the unveiling of the glamorous Magnum Chocolate Suite in Paris(Link opens in a new window). Dreamt up by Chanel head designer Karl Lagerfeld, the hotel suite was made from 10 tonnes of chocolate and attended by ‘pleasure-fixers’ such as top hotel concierges from around the world.
The chic suite was created to celebrate the launch of Magnum Ecuador and Magnum Ghana – both made using Rainforest Alliance-certified sustainable cocoa beans.